Regular investigations of customer satisfaction and work climate are component of modern management in companies. Surveys are the usual method for that.
A survey is a research method and serves as a systematic extraction of information about attitude, opinions, knowledge and behaviour of people.
Basically there are two different kinds of surveys – qualitative and quantitative surveys. For qualitative surveys verbal information is interpreted, without using any measurements, just to understand the complexity. Qualitative research is strongly orientated on the daily business. Different is the situation with quantitative surveys those measure received information. Numerical material is statistically evaluated afterwards.
By evaluating such customer and employee information, quick and targeted forms of cooperation can be found. Also continuous improvement activities for quality assurance can be derived from those results.